Schneider Electric Use Interactive Infographics to Easily Explain Concepts

Andrew Beelitz December 6, 2019

Schneider Electric SE is a French multinational company that specializes in digital automation and energy management. They are long-time ThingLink users who make exemplary use of interactive infographics in their communications with customers. In this blog we focus on why these infographics are so effective and some key takeaways.

Meet a product expert

If you’d like to learn more about what ThingLink can offer to your oragnisation, you can schedule an online meeting with one of our product experts below.

Using interactive infographics to summarise blogs and other long-form content

Blog posts can quickly become very text-heavy, which causes readers to engage less with your content. As the web shifts to more visual media like images and videos, we recommend incorporating as many as possible into your blog posts to capture the attention of today’s readers. Using interactive hotspots within visual media allows authors to continue telling their story without having to increase article length with many lines of text. The examples below show how Schneider Electric has continuously leveraged interactive infographics within blog posts to generate stunning communication experiences.

Showing smart home devices’ dependency on an internet connection

Pro Tip: Using GIFs within your tags is a simple and impactful way to highlight a certain product feature or message. Notice Schneider Electric uses GIFs to illustrate the different smart home devices found in the infographic above.

Pro Tip: Use ThingLink custom icons to match the look and feel of your organization, or green and white in Schneider Electric’s example above. Custom icons can be effective visual instructions for your viewers and what they can expect underneath the hotspot (a play button to indicate a video). Finally, custom icons can be used to portray a relevant illustration like signal tower used above. Click here to read more about uploading custom icons.

Why do interactive infographics work so well?

Interactive infographics have revolutionized the world of content marketing by offering a dynamic and engaging way to present information. Unlike their static counterparts, interactive infographics leverage animations, templates, and interactive elements to create a truly immersive experience for the audience. This approach transforms data visualization from a passive viewing experience into an interactive journey, making it ideal for capturing the attention of today’s social media-savvy audience. By integrating features like scrolling, animated infographics, and pop-ups, marketers can craft eye-catching visual stories that not only educate but also entertain.

A versatile format

One of the key advantages of interactive infographics in content marketing is their versatility. With a wide range of graphic design and infographic templates available, marketers can tailor their visuals to match their marketing strategy and target audience. Whether it’s an interactive map illustrating regional data, dynamic graphs, or even calculators that allow users to input their own data and see real-time results, interactive infographics offer endless possibilities for conveying complex information in a digestible format. This level of customization not only enhances engagement but also encourages social sharing, extending the reach of your content.

Effective at conversion

Furthermore, interactive infographics are highly effective at converting web visitors into subscribers. By strategically placing interactive elements on a landing page, you can entice visitors to interact with the content. This engagement not only holds their attention but also provides valuable insights into their interests and preferences. When done right, the best interactive infographics not only tell a visual story but also guide the audience toward desired actions, making them a vital tool in any content strategy. So, if you’re looking to make a lasting impact with your content marketing efforts, consider incorporating interactive infographics to harness the power of visual communication and captivate your target audience.